Brand and communication design for E Bon, the intensely Turin vermouth.
E Bon is an authentically Turin vermouth, and it wants to communicate the true essence of being Turin. Vermouth is indeed a strongly identity-linked type of liqueur to the city of Turin, an identity that we wanted to highlight starting from the name ‘E Bon’, a typical Turin expression.
From a visual perspective, the brand aims to convey a convivial and friendly communicative tone. On the labels, the logo is accompanied by the illustration of two hands making the typical gesture for ‘perfect’, forming together two eyes that also allow a glimpse inside the bottle.
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